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Portfolio Details

Google Maps Growth for Touch & Fixed Phone Repair Shop

When a busy mobile repair shop like Touch & Fixed wants to dominate local search results, visibility is essential. As the Local SEO lead, I was brought in to transform their digital footprint and put them front and center when customers searched for urgent repair services like “phone repair near me” or “iPhone screen replacement [city name]”.

Within just 90 days, I developed and executed a results-driven local SEO strategy that boosted their Google Maps impressions by 230%, increased calls and direction requests by 2.5x, and drove a 180% surge in local organic traffic to their website. We turned a brick-and-mortar shop into a top-ranked local search powerhouse through targeted keyword mapping, service-page optimization, Google Business Profile (GBP) tuning, review generation, and strategic citation building.

In this project, local SEO directly drove walk-in traffic, calls, and conversions, particularly for high-demand service businesses. Check out the full breakdown below.

⚠️ Challenges Faced

When I took over local SEO for Touch & Fixed, the shop had zero online visibility. As a location-based service business, they didn’t even have a Google Business Profile (GMB). Their website content was entirely copied from competitors, which risked penalties and offered no SEO value.

After launching their GMB and optimizing their website, things started picking up-but competitors noticed. In two months, a competitor posted fake negative reviews on their GMB in an effort to harm their reputation and rankings. As a result of this malicious tactic, customer trust was threatened and progress could have been halted.

We repurposed duplicate content into service pages, fought a growing number of review attacks, and pushed forward with our local SEO strategy all at the same time.

🚀 Innovative Strategy & Execution

Touch and Fixed’s local SEO approach was built on data, strategy, and consistency to position it as one of the leading local repair brands in the area. It was imperative to build trust fast, both with Google and real customers, as the company had no digital footprint. Here’s how I made it happen:

✅ Google Business Profile Optimization

  • Claimed and verified the GBP from scratch

  • Completed business info with accurate hours, services, and optimized categories

  • Added real, high-quality shop and service photos

  • Maintained weekly Google Posts to promote offers and updates

✅ Local Keyword Research & On-Page Optimization

  • Identified high-converting keywords like “phone repair near me”

  • Built original, SEO-rich service pages (e.g., Battery Replacement, Screen Repair)

✅ Citations & Local Listings

  • Submitted consistent NAP info to over 50 directories (Yelp, Apple Maps, Bing)

  • Ensured consistency across all platforms for stronger local trust signals

✅ Review Acquisition Strategy

  • Designed QR-based review flow and follow-up process

  • Boosted review count from 0 to 80+ in just 3 months

✅ Geo-Tagged Image Optimization

  • Uploaded photos with embedded location data to reinforce local intent

📊 Results Achieved

In just 90 days, Touch and Fixed achieved powerful, measurable results:

  • +230% Google Maps Visibility
  • 2.5x Growth in Calls & Direction Requests
  • Reviews Boosted: 0 ➜ 80+
  • Local pack Ranked “Phone Repair Near Me”
Local SEO: Before and After
Local SEO Portfolio image

🎯 Key Takeaways & Lessons Learned

In this case, the project demonstrated the power of a local SEO strategy, even when a brand new business faces tough competition. Here’s what stood out:

✅ Trust comes first: Verifying and optimizing GMB was the foundation of visibility.

✅ Consistency wins: NAP accuracy across all directories built authority fast.

✅ Content originality matters: Replacing copied content improved rankings and user trust.

✅ Photos help SEO: Geo-tagged images increase relevance for local searches.

✅ Monitor competitors: Reacting quickly to attacks preserved brand credibility.

Ready to Dominate Local Search?

If you’re a local business owner or marketer looking to boost your visibility, attract more customers, and outshine your competitors, I can help.

Let’s turn your store into a local SEO success story just like Touch & Fixed. 👉 Contact Me Today to start your growth journey!

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